Originally Posted by Ungermann
This is just a feature-length Sony ad.
I’d disagree with that. First, 99.999% of those that see this movie will be clueless as to what equipment was used in the production. If that’s ‘advertising’, then Sony needs to find a new Ad Agency. Second, I’ve seen countless Sony pictures and I can’t recall one where a Sony consumer camera was used and promoted as being an integral part of the production. Unless you happened to be aware of an obscure article like the one I linked, you wouldn’t be aware here either.
Sony has had unlimited opportunities to push their camera equipment in movies and, to the best of my knowledge, hasn’t. Sure, we’ve seen ‘product placement’ used in movies and TV shows all the time from almost every manufacturer of every product you can think of. However this was very different, no evidence of a Sony camera anywhere.
No, rather I think was this was the choice of the Producer, a feasibility test, to see if he could achieve the same cinematic effect as high dollar Hollywood rigs, using a consumer camera. Having now seen the evidence, I’d say the answe was a most emphatic yes.
Now, how do I get hold of those lenses he used and people to carry them.